Swan Hellenic has named Lori Sheller as Vice President of Sales & Marketing, North America. Sheller will be joining the company with immediate effect, reporting directly to Alfredo Spadon, Swan Hellenic’s Senior Vice President of Global Sales and Marketing.

Sheller joins Swan Hellenic with over 20 years of experience in the cruise and travel industry, serving most recently as Senior Vice President of Strategic Sales at MSC Cruises USA. Prior to MSC Cruises, Sheller spent 18 years in the trade, as Vice President of Global Cruise Development for Tourico Holidays (Hotelbeds Group) and Online Vacation Center, holding several leadership roles across the marketing, sales, group and product development departments.

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Alfredo Spadon, Swan Hellenic’s SVP of Global Sales and Marketing commented: “We’re delighted to welcome Lori Sheller to our North America Team. Lori is a dynamic professional who’s proven exceptionally gifted at anticipating market trends and developing services that attract and inspire sophisticated modern cruise-goers.

Sheller is stepping into role, succeeding Mitchell Schlesinger who has been with the revived cruise line during its initial relaunch.

“I’m truly excited to join such an iconic high-end specialist, focused on the uniquely enriching experience of cultural expedition cruises to the most inspiring locations aboard its boutique ice-class ships,” Sheller remarked.

“I look forward to bringing the company to the height of its potential working alongside some of the most innovative and passionate individuals in the industry,” she said.