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Centara Hotels & Resorts debuts new luxury brand

Centara Reserve becomes group’s sixth hospitality brand

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Last Updated

December 2, 2021

Thai hotel operator, Centara Hotels & Resorts, has opened its first Centara Reserve member property – Centara Reserve Samui.

Centara Reserve is Centaraโ€™s sixth brand, complementing the groupโ€™s five other labels including Centara Grand, Centara, Centara Boutique Collection, Centra by Centara and COSI.


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Marking the start of a new era of experiential luxury hospitality, Centara Reserve offers personalised travel experiences for individuals seeking a meaningful escape with experiences crafted with a personal touch. Each Reserve property is set in a uniquely curated destination, inviting guests to explore a world reserved for them.

Set at the tranquil end of Chaweng Beach, Centara Reserveโ€™s flagship resort on Samui comprises 184 brand-new luxury rooms, pool suites and beachfront pool villas.

Guests can enjoy five unique dining experiences and the worldโ€™s first Reserve Spa Cenvaree, as well as a state-of-the-art fitness centre, yoga pavilion, childrenโ€™s zone, and diverse event spaces.

From a short Samui sojourn to an extended escape, and for those who enjoy the good life, to those who enjoy the suite life, a trio of experiences have been crafted for guests.

For more information, go to centarahotelsresorts.com/centarareserve/

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