The Travel Junction, the light-touch, full-support online wholesaler of global hotel, air, specialist accommodation and experiences, has launched a new co-operative campaign with Hawai’i Tourism Oceania.

Commencing 1 August and running until 21 October 2022 (11 weeks), all Hawai’i accommodation bookings will earn travel advisors up to 15% commission for travel and stays until 31 March 2023.

Available exclusively to book via The Travel Junction’s HELiO platform, travel advisors will have access to curated journeys; tailor-made packages and exclusive resort offers across the Islands. In addition, the advisor with the highest sales during the campaign period will be rewarded with return flights for two to Honolulu with Hawaiian Airlines and seven nights at the newly renovated Outrigger Reef Waikiki Beach Hotel.

The campaign and incentive offers reinforce The Travel Junction’s commitment to encouraging Australian travel to the destination to support the Hawaiian Islands. It coincides with Hawai’i Tourism Authority’s Malama Hawai’i campaign which encourages visitors to give back to Hawaii’s environment, locals, and industries by volunteering some of their vacation time towards community programs. Malama is about visitors having a meaningful exchange with the destination and loving Hawaii as much as the locals do.

Launching the campaign with The Travel Junction to trade partners in Brisbane on 27 July, Jennifer Gaskin, Account Director for Hawai’i Tourism Oceania said:

“Hawaii is ready and open to welcome back visitors from across the world – particularly Australia. Our travel advisor partners are key to our tourism industry’s recovery and ongoing success and we’re so excited that the Hawaiian Islands have begun to welcome back so many travellers from Australia.”

“Pre-pandemic, Hawaii, like many destinations, was suffering from over-tourism, so they used the break in tourism as a time to reset and relook at how they wanted tourism to sustain. As a result, there have been some new initiatives over the past couple of years – including Malama Hawaii.”

Commenting on the partnership, Kevin Looney, Director of Sales at The Travel Junction said, “Honolulu is currently our number one outbound sales destination and booking demands indicate these numbers will only be increasing.

“This exciting new promotion with Hawai’i Tourism Oceania enables our trade partners to easily access compelling and dynamic itineraries we’ve developed on Oahu, Maui, Kau’i and the Island of Hawai’i.

“We know that Hawai’i will always be hugely desirable for Australian travellers and the packages we’ve developed with a simple HELiO Package Code open the doors to the Six Islands, Infinite Experiences.”

The promotion is supported by The Travel Junction’s commitment to never impose deposit, cancellation or amendment fees.

Thanks to the recent addition of air bookings to The Travel Junction’s offering, competitive wholesale airfares – with no credit card or ticketing fees – can be combined with The Travel Junction’s Hawai’i curated or self-build package options (Transfers, Attractions & Experiences; Car-rental and Cruise) to help agents optimise their share of wallet for their clients’ Hawaii adventures.

To learn more about Hawai’i and to view the promotional itineraries, see thetraveljunction.com.au/malama/.

To register for access to HELiO, go to thetraveljunction.com.au/register/.

Lead image: Pohoiki Beach, Island of Hawai’i? Credit: Hawai’i Tourism Authority/Heater Goodman