Norwegian Cruise Line Holdings Ltd. (NCLH), the cruise company operating Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises®, has effective immediately, launched its new Loyalty Status Honoring Program, enabling guests to have their loyalty status honoured across all three cruise brands.

Beginning with sailings departing 15 October 2025, members of Latitudes Rewards®, Oceania Club®, and the Seven Seas Society® will be able to have their loyalty tier honoured at the closest corresponding tier across all three brands on a per-cruise basis.

Across the three brands, NCLH operates 34 ships sailing to more than 700 destinations worldwide. The new NCLH Loyalty Status Honoring Program empowers guests to discover new ways of travelling across the sister brands.

“We want our guests to feel rewarded whenever they choose to sail within our family of award-winning cruise brands,” said Harry Sommer, President and CEO of Norwegian Cruise Line Holdings Ltd.

“With the new Loyalty Status Honoring Program, our guests can experience more of what makes each brand special, while still enjoying the loyalty recognition they’ve worked hard to achieve.”

NCLH’s Loyalty Status Honoring Program underscores the company’s Charting the Course strategy by encouraging brand exploration, strengthening guest loyalty and elevating the overall guest experience. It says that by honouring loyalty across its portfolio, the company is “deepening its connection with guests while opening the door to new ways of experiencing its award-winning brands”.

Meanwhile, NCLH celebrated both the launch of the new Loyalty Status Honoring Program and its newest Oceania Cruises’ ship, Oceania Allura, at the New York Stock Exchange yesterday, coinciding with the inaugural visit of the vessel to the Big Apple.

Harry Sommer is pictured centre, flanked by Jason Montague (right), Chief Luxury Officer of Regent Seven Seas Cruises and Mark Kempa (left), Executive Vice President and CFO of NCLH.